They say a picture paints a thousand words, and it is never truer than in the area of marketing and design. With great brand and product imagery, creative lifts to exciting new levels. Some times you can get away with a good stock image that accurately represents what you are about, but more often than not, it's pretty hard to find the perfect shot. An increasing number of brands are recognising the value of having great brand images and a library of product and services photos that they can roll-out and use across their marketing mix. Good photography is relatively inexpensive, and the investment will pay you back very quickly if you are actively marketing to your customers.
Video is another increasingly popular way for companies to stand out from the crowd, and it's much more cost-effective that you probably think. With good planning and compelling subject matter, a video will take your clients on a journey into what your brand is all about, and leave them wanting more.
PCL Group works with outstanding photographers and videographers and can help you to manage the process from start (creative brief) to finish (final outputs). Talk to us today about how we can help you with your next photography or video project.